“This activation was an absolute hit at the event, with an overwhelming response of over 500 entries. This has been our second successful implementation of the interactive questionnaire format for Salesforce, further strengthening our collaboration." Jacek Prosniak, Project Manager, Le Polish Bureau
The primary objective of the project was to create and implement an animated business IT security assessment questionnaire specifically for the Salesforce Dreamforce NYC event.
To ensure the reliability of the collected data, we integrated analytical tools that enabled us to generate informative charts. These charts not only displayed the results in a visually appealing manner but also provided cross-references to industry-specific outcomes. By presenting the data in this format, we aimed to facilitate a better understanding of security practices and vulnerabilities across different sectors.
The activation we developed was meticulously designed to captivate and engage users visually, while also providing them with an interactive experience. It offered a diverse range of questions related to company security, encompassing both single-answer options and ranking items. Through this comprehensive questionnaire, participants were able to express their perspectives on security matters effectively.
Tailored specifically for events, our activation serves as a prominent data collection platform, driving valuable insights. By utilizing QR codes displayed on out-of-home (OOH) screens, participants can easily access the activation, ensuring widespread engagement. The seamless integration of analytical tools guarantees the accuracy and quality of the collected data, enabling us to derive actionable insights.
This engaging and visually captivating activation successfully fulfilled its purpose of gathering data and insights on company security. It offered participants an opportunity to reflect on security measures, while the integration of analytical tools allowed us to present the data in a clear and meaningful way.